The year’s Organic September saw the UK’s major supermarkets getting solidly behind the initiative, helping maintain organic’s current impressive growth trajectory.  

Major rebrands of organic ranges and increasing of organic SKUs sees retailers recognising organic as an answer to consumer trends around health and sustainability, says Organic September organiser the Soil Association.

New figures show organic’s strong performance has continued through 2025, with value and volume growth still outpacing that of non-organic.

Major retailers including Tesco, Waitrose, Sainsbury’s and Ocado got behind the Organic September campaign in a big way, with refreshes of their branding around organic and major additions to their organic SKUs. 

According to the Soil Association, consumers are continuing to opt for organic as it answers demands to address health, sustainability and animal welfare concerns, despite rising food inflation and declining consumer confidence generally.

Ocado, with the largest amount of organic offerings of any UK supermarket, directed customers to try organic on their homepage during September. Organic September 2025 saw the UK’s major retailers celebrating organic in a big way. Waitrose continues to roll out its striking Duchy Organic rebrand, and other retailers are increasing the number of organic products available, making organic ever more accessible to more shoppers.

The Organic Market Report published earlier this year showed continued strong growth of 7.3% for the market in 2024, with organic unit sales growing four times more than non-organic in major retail settings. 

This growth has continued throughout 2025, with the latest just-released figures showing in the 52 weeks to 27th September 2025, organic food and drink sales have grown by 7.9% in value and 2.5% in units year on year, outperforming non-organic at 4% and 0.5% respectively.

The strong performance of organic has continued despite a backdrop of more cautious consumer spending, with consumer confidence slowing to -193 and food inflation rising to +4.2%.

“With health and wellness having caught up with cost-of-living as the ‘top concern’ for UK consumers, and trends like gut health and the swapping of ultra-processed foods (UPFs) to whole foods on the rise, it’s no surprise that consumers are turning to organic as part of a desire for a healthier lifestyle”

“We are delighted to see the continued upward trajectory of organic in retailers,” says Georgia Phillips, commercial and marketing director at Soil Association Certification. “With health and wellness having caught up with cost-of-living as the “top concern” for UK consumers, and trends like gut health and the swapping of ultra-processed foods (UPFs) to whole foods on the rise, it’s no surprise that consumers are turning to organic as part of a desire for a healthier lifestyle and are intentionally shopping for organic in store and online.”