Mr Organic’s current Grab Some Organic campaign aims to encourage customers to make simple swaps for organic products. To amplify this message further, the organic brand has taken over one of Whole Foods Market’s windows at its flagship High Street Kensington location for the month of October. 

The window, right by the entrance of the busy high street store, showcases Mr Organic’s tomato-based products. The brand’s tomato-based products are made using sun-ripened tomatoes from their farm in Pontinia, Italy, and the window is fully branded with large cutouts of its Great Taste Award-winning Basilico Pasta Sauce, Great Taste Award-winning Tomato Puree, Chopped Tomatoes, Passata, and Ketchup. The window design also features photos of Valerio Simonetti, Mr Organic’s founder, managing director, and owner of its farm, and tomato fields.

The campaign started in September, using Organic September as an initial incentive for customers to Grab Some Organic. The brands ran promotions throughout the month that have now carried through into Whole Foods Market with its window activation, in-store promotions and gondola end.

Stephanie Lee, brand manager at Mr Organic (pictured) said: “Our new campaign ties into the roots of Mr Organic’s values as a brand. Valerio Simonetti, our founder and managing director, launched the brand to make high-quality Italian organic food more accessible. He also wanted to place an emphasis on the taste of organic food, and our goal is to try and get people to Grab Some

Organic to see the difference in quality. The Whole Foods Market window activation will help us to achieve our campaign goals of increasing brand and product awareness while driving sales in-store with promotions of the featured products.