‘Real food’ champion Hunter & Gather is bringing its four-ingredient 100% Avocado Oil Mayonnaise to Waitrose stores this autumn.

Hunter & Gather’s 100% Avocado Oil Mayonnaise (RRP £4.00, 175g jar) is described as a bold reimagining of a household staple – made with just four simple ingredients and free from sugar, rapeseed and vegetable oils, and artificial chemicals.

With eight or more avocados per jar, this Great Taste Award winning mayo delivers a rich, velvety texture that’s perfect for spreading, dunking, dolloping, or dressing. 

Jeff Webster, co-founder of Hunter & Gather, says this latest listing for Hunter & Gather’s four-ingredient mayonnaise is evidence of its ongoing commitment to educating consumers about what constitutes real food.

“We are passionate about creating tasty, real food products with minimal ingredients, it’s what we are about as a business. So introducing our four-ingredient 100% avocado oil mayonnaise to Waitrose shoppers is a hugely significant step for us.

“UK shoppers are becoming increasingly label savvy and we know they want transparency and ingredients they can trust, as well as delicious food they can enjoy. Adding Waitrose to our list of retail partners means we are achieving momentum with our mission to educate consumers about what constitutes real food and why it’s important, not just to our health but to the planet too. As an award-winning challenger brand we’re proud to be leading that charge as demand grows.”

Added Ian Wilkinson, commercial director of Hunter & Gather: “Year on year growth of our total mayonnaise business in retail is up 95%, and our hero Avocado Oil Mayonnaise has experienced an incredible 107% growth in the last 12 months. These figures clearly demonstrate the movement of consumers towards more naturally nutritious food with minimal ingredients.”