NATRUE is staging a free online panel discussion on the theme “Decoding Naturals: Ingredients, Claims and Why Certification Matters” as part of Natural Cosmetics Week (17–23 November 2025).
There session, scheduled for 10:30h on 18 November, is intended for consumers, journalists and beauty enthusiasts. It will explore how natural cosmetics are formulated, how product claims are made responsibly, and how certification labels help consumers identify authentic and trustworthy natural beauty products. The panellists will include experts from international beauty brands Weleda, Lavera, Logona, Santé and Heliotrop, and will be moderated by beauty and wellness journalist Lisa Oxenham.
Meet the speakers:
- Jayn Sterland – Managing Director, Weleda UK
A recognised leader in sustainable beauty, Jayn has been a driving force behind Weleda’s mission for ethical business practices and currently serves as Vice President of NATRUE.
- Dr. Henrike Neuhoff – Chief Scientific Officer, Laverana GmbH & Co. KG
With a strong focus on innovation and authenticity, Dr. Neuhoff leads Lavera’s Science Division and serves on NATRUE’s Board, shaping the future of certified natural cosmetics.
- Lars O. Zirpins – Managing Director, Logocos
A senior executive with over 25 years in global beauty leadership, Lars drives the sustainable transformation of Logocos Brands, combining innovation, purpose, and brand reinvention.
Moderator:
- Lisa Oxenham – journalist, sustainable beauty expert, and former Beauty & Style Director at Marie Claire UK.
Discussion highlights:
- How natural ingredients are sourced, selected, and formulated
- The biggest challenges brands face when replacing synthetic ingredients
- How to identify authentic, natural products and avoid misleading claims
- The importance of certification in ensuring transparency and trust
Reserve your free place for the event here.