The Advertising Standards Authority (ASA) has censured supplement companies in a string of rulings this month over claims around autism, ADHD and prostate health. 

The advertising watchdog’s latest rulings form part of a wider piece of work looking at claims made by by food supplements brands. In these cases the claims investigated were identified by the ASA’s Active Ad Monitoring system, which uses AI to proactively search for online ads that might break the rules. 

This month the ASA challenged claims by four supplements brands in social media ads in relation to claims made for autism and/or ADHD, and four brands making claims in relation to prostate health. In each case, the ASA ruled that the ads had breached the CAP code and instructed the brands owners not to repeat the as in their current form.