Chef-led brand Symplicity is launching its first retail range—burgers, sausages, and vegetable ‘Nduja—into 197 Waitrose stores from January. 

Developed in professional kitchens Symplicity was created to bring fermented vegetables into everyday cooking. Founded by chef Neil Rankin and co-founded with Alan and Mark Wogan, the brand uses slow, natural fermentation to build savoury depth from whole vegetables.

Neil Rankin, chef, co-founder and creative director of Symplicity. said: “Fermentation is how chefs can naturally build flavour. We use time, technique and vegetables to create ingredients with depth, without shortcuts. Bringing this approach from restaurant kitchens into home cooking felt like a natural next step.”

The move comes as Symplicity delivered almost 20% year-on-year UK sales growth.

Symplicity first launched in restaurants in 2021 at Dishoom and now supplies over 1,000 UK restaurants and caterers, from independents to Michelin-starred chefs.

“We’ve seen strong growth in foodservice as chefs look for flavour-led vegetable ingredients that don’t rely on heavy processing. Launching with Waitrose allows us to scale that demand and make the same ingredients trusted by professional kitchens available to home cooks.” said co-founder and CEO Alan Wogan.