UK-based supplement brand Uthful has launched a new all-in-one daily nutrition powder positioned for adults aged 30 and over who want a simplified approach to health and longevity.

Founded by Simon Swan and developed with nutritional therapist Joanne Hill, Uthful combines 24 vitamins, minerals, compounds and electrolytes in a single soluble powder. The product is designed to replace multi-supplement routines with one daily serving, targeting consumers who are active but time-constrained.

Swan said the product was developed in response to what he sees as increasing complexity in the wellness sector. “Many people want to feel better and stay healthy, but they don’t have the time or inclination for highly technical routines,” he said. “We wanted to create something practical for people balancing work, family and other commitments.”

The formulation focuses on nutrients that are commonly reported as difficult to obtain in sufficient amounts through diet alone. Key ingredients include magnesium (malate and glycinate), vitamins D3 and K2, a B-vitamin complex, zinc and copper, amino acids such as glycine and L-theanine, electrolytes, and compounds including NMN, spermidine, pterostilbene and trans-resveratrol.

Rather than competing with high-ingredient “greens” powders, Uthful has opted for a more targeted approach. Hill said the emphasis was on clinically relevant forms and dosages of selected nutrients, based on typical deficiencies seen in practice.

The powder format is intended to allow for higher doses without the need for multiple capsules. The brand positions the product as a supplement to, rather than a replacement for, diet, exercise and sleep.

Uthful launches this weekend and will be available direct to consumer. The company says it is targeting health-conscious professionals and parents seeking a straightforward daily nutrition solution without extensive tracking or protocol-based regimes.