Viridian is marking the 20th anniversary of its children’s range Viridikid with a new look and strapline – ‘Clean kids’ vitamins to feel good about’.

Every children’s supplement in the award-winning collection from Viridikid Multivitamin to Baby Vitamin Drops has been given a refresh and its own ‘bunny character.’ The cheerful packaging reflects the brand’s desire to help families hop into good habits while staying true to its core values.

Holly Thallon Steenson, managing director and second-generation co-owner, said: “As a family business, we know how important it is to keep your family healthy. It took my mum (founder Cheryl Thallon) a couple of years before Viridian launched our first children’s supplement as many competitor products were full of additives and sugars. She wanted to ensure the Viridikid range would be effective, ethical and pure formulations – no gimmicks just good nutrition for children.

“The 20th anniversary of Viridikid is a timely opportunity to celebrate and evolve our children’s range, giving Viridikid its own distinct logo, standout colours and ever-so-cute bunny ears, while ensuring the consistency of our trusted Viridian values.

“We’re always serious about good nutrition and we know that parents are keen to find kids’ vitamins that their children get excited about and want to take.”