May 26 sees The Protein Ball Co advance its minimally-processed agenda with the arrival of its attention-seeking multipacks.
The Protein Ball founder, Matt Hunt, says: “More than ever, consumers are seeking out bite-sized snacking solutions offering great taste and positive nutrition traits to support their daily, on-the-go grazing needs. This is a snacking neck of the woods historically dominated by a multitude of samey, ultra-processed bars, whose audacious, larger-than-life personalities have historically diverted attention from their less than convincing ingredient decks (hidden sugars, unwelcome additives, 2nd best ingredients) and bleak, single-bar formats (format fatigue).”
The multi-pack line-up incudes three flavours – Salted Caramel, Peanut Butter and Blueberry Oat – and retail at £4.50 (for 3 x 45g packs).