Viridian Nutrition has been announced as a festival partner and Teepee sponsor for this year’s Happy Place Festival, the wellbeing event founded by Fearne Cotton.

Taking place on 11–12 July at Old Deer Park, London, and 5–6 September at Tatton Park, Cheshire, the festival brings together speakers, workshops and wellness brands for a programme centred on health and lifestyle.

Viridian will host a Time to Unwind stand, where visitors can learn more about the company’s range of supplements and speak to its nutrition team. The brand will also deliver a series of talks led by nutrition director Aimee Benbow and Education Manager Phil Beard, exploring practical approaches to improving sleep and managing stress through nutrition and lifestyle choices.

Alongside its consumer activity, Viridian plans to highlight the role of independent health food retailers in supporting community wellbeing. The company says the partnership provides an opportunity to raise awareness of specialist retailers and the advice and services they offer.

Georgia Frogley, trade marketing manager at Viridian Nutrition, said the collaboration reflects the shared focus of both organisations on health, community and sustainable wellbeing. She added that the festival provides a platform to encourage healthy lifestyle choices while recognising the contribution of independent health stores to the wider wellness sector.

According to organisers, the 2025 Happy Place Festival attracted 11,500 visitors. The event features a programme of live podcasts, expert talks, workshops and wellbeing experiences, alongside dedicated areas for yoga, crafts, expressive arts and relaxation.

Viridian’s involvement forms part of a wider line-up of brands and organisations participating in one of the UK’s established consumer wellness events.