Clearspring launches Organic Japanese Hojicha Powder

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Clearspring has added a new Organic Japanese Hojicha Powder to its product line-up. 

Clearspring’s Organic Japanese Hojicha Powder is made from gently roasted green tea leaves. The organically farmed tea leaves are harvested and roasted in Japan before being ground into a fine powder.

Joining the brand’s existing Hojicha looseleaf and teabags offering, Hojicha Powder is one of the hottest new trends coming out of Japan and much like Matcha, Hojicha lattes are becoming increasingly popular in coffee shops across the UK. When combined with warm milk, Hojicha’s nutty aroma and gentle smoky flavour is transformed into a creamy and comforting beverage, with toasty and earthy notes of caramel and cocoa, giving it a slightly sweeter flavour profile. It can even be baked into aromatic biscuits and cakes, blended into ice cream and smoothies, or simply whisked in hot water for a mindful tea moment.

“We’re beyond excited to introduce a powdered version of our Organic Japanese Hojicha, a delicious, versatile green tea with a wonderfully smooth roasted flavour,” says Maria Dawson, managing Director of the family business. “I drink Hojicha tea every day, and in Japan it’s long been cherished as a soothing tea, especially after meals. Hojicha Lattes have now become incredibly popular in Japan and are even available in leading chain coffee shops.

“I truly believe Japanese Hojicha Powder has the potential to take off globally just like matcha has, and soon many more people will be joining the Clearspring family to discover its unique flavour and comforting qualities.”

Clearspring’s Organic Hojicha Powder will be in stores across the UK from July (RRP £8.99).

Main image: Clearspring managing director, Maria Dawson, with company founder Christopher Dawson 

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