Pip Organic is leading a multi-brand campaign that “celebrates the faces behind the brands, their journeys and visions for making better food for people and the planet”. 

The ‘Power of Organic’ initiative brings together Superkeen, ClearSpring,  Terra Organica Wine and Mr Organic in a multi-channel campaign. The campaign features their individual stories, a series of brand recipe collaborations and a chance to WIN organic groceries from across the ranges.

Karen O’Flaherty – co-founder of Pip Organic said:  “For many years, individual businesses have been telling their own organic stories. Shining a light on incredible organic brands in the industry creates a collective voice that demonstrates the breadth, value and momentum of the sector. Consumer interest in organic continues to grow, and by working together we can help more people understand the positive difference organic can make.”

Main image: Patrick and Karen O’Flaherty, co-founders of Pip Organic