Raising the bar: Personalised nutrition start-up myAir harnesses AI to beat stress


Tel Aviv, Israel-headquartered personalised nutrition start-up myAir, has launched a range of plant-based nutrition bars that it is positioning as a nutritional solution for better management of stress. 

Each formulation contains a research-backed botanical blend designed to deliver a specific stress-release effect. myAir says that its proprietary herbal extract blends are “based on deep profiling machine learning technology and are tailored to the consumer’s unique stress profile and cognitive needs”.

Even before the COVID pandemic hit, the World Health Organization had declared stress a global epidemic. Stress is linked to the six leading causes of death in the world, and in the US alone is estimated to cost American businesses up to $300 billion each year. According to the American Institute of Stress, 83% of US workers suffer from work-related stress. Stress is a global crisis that relentlessly beckons a comprehensive call to action.

Managing stress naturally
“As an executive manager and a mother, stress had become a massive burden in my life. I tried to manage my stress through meditation and mindfulness, but I failed to maintain stress management in my routine,” confesses Rachel Yarcony, Founder and Co-CEO of myAir. “Good nutrition is a key to managing stress naturally. This spurred me to seek a natural solution and develop a ‘food for mood’ solution that consumers can easily merge into their daily routine to help take control of their health and manage their personal stress levels.

“Stress has many facets,” says Dovev Goldstein, myAir founder and Co-CEO. “In our preliminary study, based on AI, we discovered that different consumers generally have different stress symptoms that are more dominant than the others. For example, stress affects me mainly in the mornings, so my energy levels and focus are decreased. My partner feels the stress at night and occasionally has problems getting fulfilling sleep. Each of us needs a personalized solution. This is where myAir has redefined the paradigm.”

How it works
The myAir team developed a patent-pending algorithm based on physiological and psychological data. myAir’s online questionnaire creates deep profiling of an individual’s cognitive response to stress. Physiological responses to stress, including alterations in heart rate, respiration, sleep quality, and physical activity, are tracked via smart watches.

“Our algorithm can analyze the data from each person’s specific mood and stress profile, then decide what formulation will provide them the best positive impact on their stress routine,” explains Yarcony. “But our expertise is in the ability to cross the cognitive data with individual physiological aspects. It’s a game-changer in personalized nutrition.”

The company’s algorithm processes this data, then customizes a combination of myAir bars to your needs from a wide range of formulas. The personalized combinations are available through a subscription service and delivered monthly to the consumer’s doorstep.

Each bar contains a blend of nuts and fruits infused with botanical extracts. These include extracts from sage, hops, oats, valerian, rosemary, and others. These work synergistically to exert a specific stress-countering effect, the company says.