UK soft drinks leader Britvic has acquired organic plant-based drinks and fruit juice category disrupter Plenish.
The move underlines Britvic’s intention to grow its share of the fast-growing plant-based drinks category.
Founded in 2012, Plenish offers a range of plant-based milks and ‘plant-powered’ juice drinks made with organic and sustainably sourced ingredients. The products are carried by major national grocery retailers, and have also gained significant sales through a sophisticated direct-to-consumer sales offer.
Kara Rosen set up Plenish in 2012 after looking for alternative solutions to deal with a recurring health issue. A native New Yorker, Rosen moved to the UK where she was unable to find cold-pressed juices in the British market free of sugar. She decided to make her own juices and nut milks using mainly green vegetables from organic origin. Since then, Plenish has become one of the fastest growing plant-based milks brand in the UK, while its juice-led direct-to-consumer business continues to grow at over 100+%pa.
Commenting on the deal, Simon Litherland, chief Executive officer of Britvic, said: “In only a short time, Plenish has built a hugely impressive brand offering a fantastic range of products that cater to the growing demand for healthy and nutritious juices and plant-based milks. At Britvic, we have a long history of building successful brands and we see tremendous potential in Plenish that we look forward to realising in the years ahead.”
Kara Rosen, founder of Plenish, said: “I started Plenish nine years ago in my kitchen to help make it easy and delicious for people to improve their health and make a positive impact for the planet. Our plant-based drinks are still made like I originally made them at home – with best in class ingredients sourced from sustainable, organic farms and no additives. I’m so excited for Plenish to join forces with Britvic, who I’ve long admired as a brilliant builder of brands and shares similar values, particularly around healthier people and planet. Together we can reach more people in more places with products and programmes that help you feel good, made in a way that you can feel good about.”
Main image: Plenish©
