Viridian gains leaping bunny approval

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Caring for the planet, the natural environment and all who live in it has been at the heart of ethical vitamin company Viridian’s core values from the start.

Now the company can add Leaping Bunny approval to its formidable ethical credentials, after meeting the rigorous criteria of the Cruelty Free International-operated programme.

The Leaping Bunny is the globally recognisable gold standard for cruelty free cosmetics, personal care, household and cleaning products and demonstrates that a brand is genuinely committed to removing animal testing from its supply chain.

Aimee Benbow, Viridian’s technical director, said: “We are really excited to achieve this status, the approval underpins Viridian’s commitment against animal testing and applying that within our whole supply chain. 

“The approval underpins Viridian’s commitment against animal testing and applying that within our whole supply chain”

“Viridian Nutrition believes that beauty products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements. 

“All of our Viridian Nutrition topical cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. 

“It is important to us that we meet the rigorous globally applied criteria which extend over and above laws governing animal testing and include ongoing independent audits as we are committed to maintaining our cruelty free status. Our supplier monitoring system is also independently audited. Companies like us that meet these required standards are able to proudly display the Cruelty Free International Leaping Bunny logo.”

Cruelty Free International’s director of sustainable business programmes, Claire Fletcher said: “I’m very happy to welcome Viridian to the Leaping Bunny family and thank them for their commitment to being cruelty free.”

Photo caption:  The Viridian range of topical products are approved by the Cruelty Free International Leaping Bunny programme.