SPAR Austria launches 200-SKU children’s organic range

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SPAR Austria has launched a no added sugar, organic food range of 200 products, developed to meet children’s nutritional needs. 

The launch is part of SPAR Austria’s sugar reduction strategy that began in 2017. This strategy has resulted in the retailer removing over 2,000 tonnes of sugar from its own brand products and setting up an industry-wide sugar reduction alliance – Zucker Raus – supported by health professionals and researchers.

The new range was officially launched at the Sugar Summit 2021. At the event, health experts discussed the ‘Zucker Raus’ initiative’s milestones and the importance of a healthy, low-sugar diet for children. The speakers agreed that a good and affordable range of food is key to support families in leading a healthy lifestyle.

“Austrians continue to consume too much sugar with 33.1 kg per year or about 91 g of sugar per day. This is still above the daily dose of 25 g or a maximum of 50 g of sugar recommended by the World Health Organization (WHO)”, said SPAR Austria board member Markus Kaser.

“We have to teach our children how to eat properly. SPAR has taken an important step by introducing a range of 200 organic food products with no added sugar for children”

“We have to teach our children how to eat properly. SPAR has taken an important step by introducing a range of 200 organic food products with no added sugar for children”, he added.

SPAR Austria became the market leader in the Austrian grocery trade during 2020, after being a market growth leader for over a decade.