World Champion runner and Olympic hero Paula Radcliffe MBE is getting behind Indy Health Week, a new campaign launched by Viridian Nutrition which kicks off tomorrow.
The three-time London Marathon winner is a lifelong advocate of health food stores and is keen to raise awareness of the expertise, support and care they provide.
From the 23rd to the 31st of October, the week-long campaign will celebrate the nation’s independent health stores, highlighting their contribution as a first line of defence in keeping us well.
This week Radcliffe visited Sheaf Street Health Store, in Daventry, and spoke with Cheryl Thallon, Viridian founder and MD, about her involvement in the campaign.
Radcliffe said: “I’m absolutely thrilled to be involved in Indy Health Week and supporting local independent health stores. Over the past 18 months, I think people have become more invested than ever in supporting their health through the right diet and supplementation, quality sleep and by making positive lifestyle choices – all things which are championed by independent health stores.
“I’m absolutely thrilled to be involved in Indy Health Week and supporting local independent health stores”
“It was through advice from local health stores that I learned the vital components of a healthy diet to support my lifestyle, especially in the areas of sport, studying and recovery.”
As part of the campaign, people can download a voucher from the Indy Health Week website www.indyhealthweek.com and visit their local independent health food store to get a free ‘Foundations of Nutrition’ sample pack worth over £20. Supplied by Viridian Nutrition, the packs include 3 supplements comprising multivitamin, probiotic and omega oil along with a book written by qualified nutritionist and Viridian’s technical services manager Jenny Carson. They will be available to collect at participating health stores from 23rd to 31st October.
Viridian’s Cheryl Thallon said: “Health food stores are at the heart of everything we do at Viridian, I trust that Indy Health Week will encourage more people to enjoy the services and support they offer. Afterall, if we love the NHS, we must start by loving ourselves and doing our best to stay healthy.”