Bristol-based organic and ethical retailer Better Food opened the doors of its fourth store earlier today.
Located on Bristol’s Gloucester Road, the 2,900 sq ft space is stocked with some of the best organic, local and ethical brands around, as well as organic fruit and vegetables, a wide range of organic food refills, chilled foods, locally sourced meat, fresh bread, bodycare and household refills, gifts and more. As with its other three Bristol stores, Gloucster Road offers a wide repertoire of special diet foods for vegan or dairy free, gluten free or coeliac customers.
The new store also includes a café and food hall, selling hot drinks, self-serve soups and porridge, freshly baked cakes and pastries, salads, juices and smoothies, cooked lunches and a wide range of deli specialities to take away.
To welcome customers to the Gloucester Road store, Better Food gave a free goody bag to its first 50 customers on opening day, containing a copy of Founder, Phil Haughton’s book Food For Thought, and other goodies. The next 300 customers qualified for a free organic tote bag to use for their shopping. In addition, customers have been receiving a free organic barista coffee (or tea) if they download or show Better Food’s Bee Better refill rewards app in the shop in the first month.
Phil Haughton, founder of Better Food, says: “After another successful partnership with Triodos Bank to raise capital for our new shop on Gloucester Road, we are delighted to see our plans come to fruition. We’re really looking forward to getting to know the local residents and businesses, and hope that Better Food becomes a welcome addition to the collection of eclectic shops on one of Bristol’s most interesting streets.”
Each Better Food shop supports a local charity or community cause through its Better Giving initiative. The Gloucester Road team will share a shortlist of great local causes. Customers will then be able to vote to decide which one receives fundraising support, with a budget of £1,000 over one year. In addition, the new Gloucester Road shop plans to donate 10% of all of its sales on opening day to Bishop Road School PTFA.
Photos: Better Food’s new Gloucester Road store. Better Food, via Instagram