Alara Wholefoods’ entire range is now net zero carbon, the company has announced.
All 27 Alara branded products now carry a distinctive green ‘Net Zero Carbon’ label on-pack, together with a product-specific embedded carbon (CO2e) declaration.
Alara’s founding director, Alex Smith, described the company’s Net Zero Food range as “the culmination of 45 years’ work”, when the initial five net zero lines were launched in Spring 2021.
In October, development of the Net Zero Food range was recognised at the highest level when Alara was awarded Sustainability Initiative of the Year at the Grocer Gold Awards.
Net zero leader
Alara was one of the first food companies in the world to begin the transition towards net zero food production. Over the last six years the company has worked in this area with a team of tutors and students at Westminster University, and in 2020 started a project to research the embedded carbon of all of the raw ingredients used across its Net Zero Food range. At the same time Alara has been offsetting the embedded carbon in the products through its partnership with the charity Rainforest Saver.
Smith describes achieving net zero as the “biggest lifetime goal for anyone in the food industry” and says that bringing the full Alara range into its Net Zero Food line-up is a major landmark for the business.
Image: Scottish Oats Gluten Free Porridge, part of Alara’s 27-product strong Net Zero Food line-up