New look, new roles unveiled at HFMA AGM 

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Leading UK industry trade group the HFMA unveiled a brand update and announced promotions for key personnel at its AGM earlier this week.  

The HFMA – which has supported manufacturers and suppliers of natural products for nearly 60 years – says its annual members’ meeting presented the perfect opportunity to update members on personnel changes and to announce the association’s new ‘look and feel’. 

Speaking of internal promotions within the HFMA team, Graham Keen, executive director announced the creation of two news roles to further support members and to enhance the services that the HFMA can offer. Dr Katie Burren has been made director of technical & regulatory affairs and Esther Mills-Roberts is now director of communications.

L-R Graham Keen, Esther Mills-Roberts, Katie Burrell, Steve Mann.

Graham Keen comments: “The HFMA is in really good shape, with membership numbers at a record high, our team busier than ever and an appreciation of the work we do within industry more apparent than ever. It was important to start planning for succession, and with this in mind, we are delighted to promote both Katie and Esther, who I know share my passion for this great industry, and who can carry on the great work of the HFMA.”

“The HFMA is in really good shape, with membership numbers at a record high, our team busier than ever and an appreciation of the work we do within industry more apparent than ever”

Dr Katie Burren said, “I’m truly delighted to be offered this promotion and I’m looking forward to getting stuck into the minefield of Technical and Regulatory matters that affect our industry. I’d like to acknowledge my colleagues for their invaluable knowledge, help and support these last few years.”

Esther Mills-Robert said:“It is an honour and a privilege to accept my new role as Director of Communications. We work tirelessly behind the scenes monitoring media messaging and keeping up to date with industry news, plus reaching out to the Media, industry influencers, practitioners, and member communications teams. I look forward to developing these areas in the years ahead”.

A new look and feel to the HFMA branding has also been released. The updated logo and tag line aims to demonstrate the clear and precise approach the HFMA takes and emphasises the core pillars of the organisation, “more succinctly describing who we are, and what we do”. The HFMA is ‘The Voice of UK Natural Health’ with the key pillars of ‘leading, supporting and promoting’ its members and the industry as a whole.

The new branding will feature across all HFMA activity and assets from 16th June 2022. The website has also been refreshed and updated to enable greater accessibility and ease of use to both members and interested parties.

Keen added: “These positive changes ensure that members are continually supported and kept informed of the issues that affect our industry and well as maintaining our position with outside agencies including Government bodies and other trade associations”.