The Health Food Manufacturers’ Association (HFMA) has announced that it is gifting its HealthyDoesIt initiative to the National Association of Health Stores (NAHS), allowing the retail industry to take ownership of the initiative and drive it forward, supporting the independent retailer and NAHS members.
HealthyDoesIt was created by the HFMA during the first lockdown in 2020 to educate consumers about natural health products and encourage them to visit their local high street health stores.
After two successful years, the HFMA says it “feels that it is the right time to pass HealthyDoesIt to a new home” and is formally gifting the HealthyDoesIt website and brand assets to the NAHS.
Esther Mills-Roberts, HFMA director of communications said: “We are immensely proud of HealthyDoesIt, which was purposed quickly in a determined effort to increase the profile of natural health throughout the pandemic, which it has done successfully for the last two years. This is the right time for a retail association to carry HealthyDoesIt forwards, building on what’s already been achieved and expanding it in terms of consumer engagement. We wish the NAHS all the very best with their new venture”.
“HealthyDoesIt offers a fantastic opportunity to boost the visibility of independents through our own consumer-facing platform, and perfectly complements other exciting plans we have for the future”
Len Glenville, Joint chair of the NAHS comments: “The NAHS looks forward to taking on and developing the HealthyDoesIt site in ways that maximise the benefits for independent retailers. HealthyDoesIt offers a fantastic opportunity to boost the visibility of independents through our own consumer-facing platform, and perfectly complements other exciting plans we have for the future.”
Graham Keen, executive director for the HFMA adds: “This is a natural progression for HealthyDoesIt and the HFMA look forward to seeing it go from strength to strength from a strong foundation, in the hands of our good friends at the NAHS.”