Who’s Who in Natural Beauty 2022 ranking announced 

Natural Beauty News has named the sector movers and shakers who have made into the 2022 Who’s Who in Natural Beauty ranking. 

Weleda UK MD Jayn Sterland topped this year’s ranking, notching up her fourth number one position in five years in the process. Lorraine Dallmeier, CEO of award-winning natural cosmetics formulation school Formula Botanica, took the second place, with Kinetic co-founders Alex and Kim Barani coming in at number three. 

Dr Mark Smith, director general at NATRUE took fourth place, and Jo and Stuart Chidley, co-founders of Beauty Kitchen, were fifth. 

1. THE WELEDA WONDER: Jayn Sterland, managing director, Weleda
2. THE FORMULATION FAVOURITE: Lorraine Dallmeier, CEO, Formula Botanica
3. THE WINNING COMBINATION: Alex and Kim Barani, co-founders, Kinetic Natural Products Distributor
4. THE TRANSPARENT TALENT: Dr Mark Smith, director general, NATRUE
5. THE KITCHEN CO-FOUNDERS: Jo and Stuart Chidley, co-founders, Beauty Kitchen
6. THE PARLIAMENTARY PETITIONER: Anabel Kindersley, co-owner, Neal’s Yard
7. MAKING BRITISH BEAUTY GREAT: Millie Kendall OBE, CEO, British Beauty Council
8. THE REFILL REVOLUTIONARY: Anna Brightman, co-founder, UpCircle Beauty
9. THE RETAILERS’ RETAILER: Joanne Hill, founder and director, Amaranth
10. THE ‘LIFE’ COACH: Amanda Winwood, founder, Made for Life Organics
11. THE BRAND BOOSTER: Ailish Lucas, founder, The Glow Getter
12. THE QUEEN OF GREEN: Charlotte Vøhtz, founder, Green People
13. THE TRUE PLAYER: Emma Thornton, founder, TRUE Skincare
14. THE GREEN RETAIL GURU: Vic Wood, founder, Greener Beauty
15. ON THE SHORTLIST FOR SUCCESS: Fiona Klonarides, founder, The Beauty Shortlist
16. THE MUA WITH MORE: Sjaniël Turrell, holistic make-up artist and beauty writer
17. THE ACE OF FAACE: Jasmine Wicks-Stephens, founder, Faace and Known Community
18. THE REBEL WITH A CAUSE: Tabitha James Kraan, founder, TJK
19. THE SENSITIVE ENTREPRENEUR: James Jardella, founder and CEO, Skin Sapiens
20. THE NATURAL COMMUNICATOR: Helen Yeardsley, comms consultant, Y Consultancy
21. THE BIG BELIEVER: Joanna Silva, founder, Elan Skincare
22. THE TALENT TEACHERS: Gail and Gareth Després, co-founders, School of Natural Skincare
23. THE ETHICAL INNOVATOR: Paula Ortega, founder, Whitfords
24. THE ORGANIC GENIUS: Georgia Barnes, head of business development, Soil Association
25. THE GREEN GENIUS: Julia Vearncombe, co-founder, Skin:Genius
26. THE RISING STAR: Paige Tracey, business development and marketing officer (beauty & wellbeing), Soil Association