Beauty Kitchen is partnering with Kinetic Natural Products Distributors in a move that the high visibility indie beauty brand hopes will propel its ambitious five-year growth plans.
Glasgow-based Beauty Kitchen says the alliance will help amplify its mission to “reach more people with the most effective beauty products in the world”, while Kinetic adds a high-visibility home-grown brand to its beauty and nutrition portfolio.
“With the vast experience & knowledge that Kinetic have, we are delighted that Beauty Kitchen have found a partner like Kinetic who embraces and champions the Beauty Kitchen values and can support the ambitious growth plans we have over the next five years” said Jo Chidley, Beauty Kitchen, co-founder.
Kinetic co-founder, Alexander Barani said:. “We have known Jo and Stuart for some time now and watched Beauty Kitchen develop its cult indie beauty status. The timing felt right for us to take on a homegrown brand, especially one whose core values reasonate so strongly with what we strive for within our own business.”
Image: Beauty Kitchen co-founders Jo and Stuart Chidley with Kinetic co-founder, Kim Barani