To mark its landmark 50th birthday, natural and organic beauty and bodycare brand Faith in Nature has announced the launch of its 100% recycled and infinitely recyclable 500ml aluminium range.

Voted on by Nature as a director of the company, the bottles are the latest milestone in the brand’s journey of making its packaging as planet-friendly as possible.

“We’ve known for a while that we want to start the move into aluminium bottles, but finding the right manufacturer for us wasn’t as easy or as straightforward as we’d have liked it to be,” says the brand.

we’re working on making more of our packaging out of aluminium in the future

It was determined that its new bottles be made from 100% post-consumer recycled (PCR) aluminium as the carbon footprint for PCR is much lower than that of new aluminium, but says there are only three companies in Europe that produce 100% recycled 500ml bottles.

Faith in Nature chose a supplier with Platinum EcoVadis Certification – the top rating of an industry sustainability credential that only 1% of qualifying businesses have – and says it did everything it could to ensure the environmental impact was as low as possible, “from experimenting with transit to remove plastic separators, to making sure the caps and pumps have a double-locking mechanism to prevent the need for secondary packaging”.

“In the end, after years of trials and testing, we found the bottle that ticked all our boxes. We hope these shiny new, infinitely recyclable things will go on to be refilled and recycled many times over. And we’re working on making more of our packaging out of aluminium in the future, because our next 50 years starts now.”