This month, science and nutrition company ZOE is launching a ‘first-to-market’ daily wholefood supplement exclusively in Waitrose as the first step in a new partnership with the supermarket.

ZOE’s Daily30+ is a savoury combination of seeds, herbs, nuts, legumes and functional mushrooms providing the diversity of 30-plus plants and over 35 different types of fibre in a single scoop.

“We are excited to be saying hello to ZOE in Waitrose, starting with this exclusive product launch,” comments Charlotte Di Cello, Waitrose commercial director “Our partnership enables us to tap into ZOE’s expertise, which is led by science, and help our customers make more conscious choices.

“we’re making it easier to build healthy habits”

“I’ve found it simple to include Daily30+ into my diet, whether it’s sprinkled over a salad, scrambled eggs or even through the kids favourite spaghetti bolognaise. I’m looking forward to seeing how our customers use it, and like me feel the benefits of eating more plants.”

Adds Sara Gordon, GM, ZOE Daily30+: “Through our partnership with Waitrose, we’re excited to help customers level up their lunches and enjoy delicious, healthy meals even when they’re on the go. Daily30+ packs more than 30 plants, and our clinical trial proves that it benefits energy, digestion, constipation, sleep and mood. Together with Waitrose we’re making it easier to build healthy habits, and hope people not only enjoy adding the Daily30+ to their favourite dishes, but feel great as a result.”

Waitrose will stock seven-day and single serve packs of Daily30+, with the latter also being included as part of the supermarket’s £5 Food to Go meal deal.