As the men’s grooming market becomes increasingly sophisticated, particularly with regard to protecting against premature skin ageing, Weleda has added two new SKUs to its men’s skincare line: a face wash and a serum.

Weleda’s new 2 in 1 Face Wash for Men offers a refreshing, purifying gel formula suitable for both face and beard, which reduces excess sebum and balances oily skin, leaving it feeling fresh, smooth and revitalized. Soothing liquorice root and willow bark extracts, and toning witch hazel water combine to cleanse gently but thoroughly, without drying the skin. the face wash is naturally fragranced with pure essential oils of refreshing rosemary, woody vetiver, and the citrusy notes of litsea cubeba. In-use tests showed 100% showed reduced sebum, with 95% of participating users agreeing that skin felts less oily and 81% agreeing that it soothes the skin.

The clinically proven 5 in 1 Multi-Action Serum for Men provides 24h moisture, improves elasticity, stimulates cell renewal and fights skin-damaging free radicals, leaving skin smooth and revitalized. Luxurious but lightweight, the oil-free certified organic formula provides a burst of hydration, with potent botanicals including organic aloe vera gel and antioxidant-rich pomegranate juice, together with protective blackthorn extract. These plant actives combine to activate cell renewal, improve and resilience, and reduce lines and wrinkles, leaving skin softer and refreshed. The brand says that in-use tests have demonstrated a 29% reduction in wrinkles and 56% increase in skin moisture.

Both products are vegan and have 100% natural origin formulas free from synthetic fragrances, preservatives, parabens and petroleum derivatives.

The collection is designed to protect from irritation caused by regular shaving and can help with spots, comedones (blackheads), shininess and enlarged pores and is suitable for all skin types, including sensitive skin and anyone prone to allergies or dermatitis.