Kallø has strengthened its breakfast offer with the launch of Organic Gluten-Free Golden Cornflakes.

Low sugar, low fat and a source of fibre, the new cornflakes are positioned as a premium alternative to sugar-laden offerings in the cereals sector and a more sustainable choice, as they are made with organic ingredients.

Each 375g box of Kallø Organic Gluten-Free Golden Cornflakes contains simple high-quality ingredients, including 94% organic corn and raw cane sugar.

The cornflakes are packaged in a fully recyclable box and film bag which can be recycled in-store.

“We’ve taken a classic and revamped it”

“We’re excited to introduce Kallø’s latest breakfast offering – an organic take on traditional cornflakes which are a popular staple,” says Caroline Mitchell, brand controller at Kallø. “We’ve taken a classic and revamped it with great taste – and the same nostalgic comfort.”

Kallø’s breakfast line includes Organic Wholegrain Breakfast Puffs and recently Organic Granola, which launched last October.

The brand says that this latest innovation marks a continued expansion in its multi-category growth trajectory and that it aims to reignite love for cereals with a younger generation, ‘over indexing with 25-44 year olds compared to the market-leading brand which skews older’.