Holland & Barrett is partnering with the DJ Sara Cox to stage a series of summer ‘wellness raves’, as the retailer taps into a growing trend for daytime and sober partying experiences.
Responding to findings showing that many Britains are habitually tired and lacking energy – impacting social lives, health and fitness routines – Holland & Barrett says the nation needs a recharge.
The H&B Sunrise Sessions, fronted by Sara Cox, is a series of early morning wellness raves across the UK designed to “energise the mind through music, power up the body through movement, and encourage reset through sleep and nutrition”.
Designed to show people how to channel energy the right way, the early morning wellness raves are the latest feature in a growing trend for daytime and sober partying experiences across the UK, as wellness increasingly takes centre stage. One in four Brits find that exercise in the morning can help improve mental health (26%), focus (25%), productivity (21%) and mental clarity (21%).
Radio DJ Sara Cox, said: “I’m thrilled to be headlining H&B’s Sunrise Sessions and help energise the nation. My personal wellness journey has seen me swap late nights for early morning workouts, healthier nutrition and sleep routines. I’ve found the combination of the things I love – music, movement and morning twilight has helped me to improve and sustain my energy levels throughout the day. I look forward to sharing the experience with morning ravers this summer.”
Emily Foster, nutritionist at H&B, comments: “We can all relate to cancelling social plans and skipping the gym when tired, but a consistent lack of energy which impacts general wellbeing and lifestyle does need addressing. We’re committed to helping people live life on full charge and our trained Energy Squad in-store, and our free bookable online consultations with specialist advisors can provide practical tips alongside personalised solutions proven to support mind, body and rest, so people wake up energised and ready to tackle the day.”
To raise the nation from its state of slumber, H&B Sunrise Sessions are hosted across the following cities:
- London – 19th June
- Manchester – 26th June
- Cardiff – 3rd July
- Birmingham – 9th July
- Dublin – 17th July
H&B Sunrise Sessions tickets cost £10 per person and can be booked HERE.
