Sustainable personal care brand Lifelong is set to launch its second-generation deodorant, Lifelong Deo 2.0, on Kickstarter. The refillable applicator is made entirely from certified ocean-bound recycled plastic and is designed to last a lifetime.

The new edition introduces customisable applicators with a choice of colours, four natural scent options – Silver Bergamot, Spiced Oakwood, Orange Blossom and Zero (unscented) – and, for the first time, a gentle 4% aluminium antiperspirant alternative alongside the existing all-natural, aluminium-free formula. Refills come in compostable pouches, keeping the system plastic-free and zero waste.

“we’re proving that effective personal care can also drive meaningful environmental change”

Each purchase also removes 1kg of plastic from the ocean in partnership with Seven Clean Seas. Lifelong says its last campaign cleared nearly 4,000kg of waste, with a target of 15,000kg for this launch.

“By making deodorant refillable, accessible and fun, we’re proving that effective personal care can also drive meaningful environmental change,” says brand founder Adam Webb.

Founded in 2023, Lifelong first entered the market with a premium aluminium applicator that became the most successful deodorant brand on Kickstarter. The company says Deo 2.0 builds on that success with a more affordable, scalable design aimed at making sustainable personal care widely accessible.

Future plans include expanding into body wash, hand soap and toothpaste, while growing distribution across gyms, hotels, spas, health clinics and major retailers.

Lifelong Deo 2.0 will be available to back on Kickstarter from 16 October 2025.