The Soil Association’s 2026 Organic September launched today with a takeover of The Manchester Screen, the UK’s largest billboard.

The organic charity says that as organic moves firmly into the mainstream, this year’s Organic September promotion is highlighting organic’s benefits and growth on the biggest stage. 

It said today: “The move into out-of-home advertising marks important moment for the organic sector, it says. It is now an everyday part of life that people buy and consume, with 83% of British households buying organic.

“From exciting campaigns and in-store activations to new products, events and creative ways of getting people talking about organic, we’re excited to see what else is coming up this month.”