Yeo Valley Organic is expanding its Greek Recipe strained yogurt range, with two new fruited flavours: Greek Recipe Strawberry & Passion Fruit and Greek Recipe Mango.
The newer new SKUs are made with natural, organic ingredients and come in new new 350g pots with an MRRSP of £2.95
The new pots are launching to market following a time of strong momentum for strained yogurt. As the number one driver of natural yogurt growth (delivering 44% value growth and 43% volume growth), this momentum is expected to continue into the new year.
Alice Mayor, nutritionist at Yeo Valley Organic, said: “We’re excited to introduce something new to the breakfast table. We’ve always been passionate about creating delicious food made with natural ingredients that people genuinely enjoy eating. Our Greek Recipe yogurt is growing ahead of the market because it meets the way people are eating now: they want simple food that tastes great and is made with ingredients they recognise. That’s why we created our Fruited Greek Recipe yogurt range: to give shoppers an easy way to enjoy a natural, whole food that tastes like a treat and that still delivers on nutrition.”



