Mr Organic is adding two new soups to its ambient range, strengthening the brand’s offering of organic, healthy, UPF-free plant-based products.
The two new additions are made with no added sugar, are a source of fibre, and are packaged in reusable and recyclable glass jars. Mr Organic’s 10 Plant Vegetable Soup is a chunky, rustic soup that is made with organic carrots, potatoes, courgettes, Italian sun-ripened tomatoes, onion, pumpkin, celery, leek, peas, green beans, Italian extra virgin olive oil, and herbs. Ensuring to pack in the plants, this soup adds up to 11 different Plant Points, making them a great option for those looking to eat 30 plants a week. Mr Organic’s other new SKU, its Tomato & Basil Soup, contains 70% Italian sun-ripened tomatoes, apple juice, carrot, Italian extra virgin olive oil, basil, and fresh herbs.
All of Mr Organic’s Soups are made in-house at its factory in Italy using 100% organic ingredients. The recipes have been carefully created by in-house chef Giovanni, who has made this new range of Soups with simple, wholesome ingredients and the aim of tasting like a dish that someone has cooked up at home.
Megan Love, head of sales & marketing at Mr Organic, said: “We’re really excited to launch our new 10 Plant Vegetable Soup and Tomato & Basil Soup this October, just in time for soup season. We wanted to create convenient mealtime options that don’t compromise on ingredients or flavour – made with 100% organic, plant-based ingredients and no unnecessary extras. With a Waitrose launch confirmed for both products, we’re looking forward to seeing the range hit shelves this autumn.”
Each jar contains 350g of Soup and has an RRP of £2.75. They are packed in reusable and recyclable glass jars.



