Trade shows are back: Australian industry readies for this month’s Naturally Good show


The Australian natural and organic products industry will gather in Sydney later this month for Naturally Good Expo 2021. 

Billed as the event that will reconnect the country’s natural and organic sector, the two-day show (ICC Sydney, 30-31 May) will feature 310 exhibitors spanning the natural food, beverages, beauty, personal care, health, home and lifestyle sectors. 

Now in its seventh big year, the show – last held in 2019 due to 2020 Covid restrictions – is promised to be “more innovative than ever”. 

The event, being staged in partnership with Australian Organic, Australian Made, Complementary Medicines Australia and others, will include a host of measures designed to ensure Covid-safe attendance for exhibitors and visitors, including queue management, contact tracning, physical distancing and venue-wide enhanced sanitation. 

Reconnecting the natural and organic sector
Lynn Ormiston, commercial and digital innovation manager at Naturally Good said organiser Diversified Communications Australia looked forward to “reconnecting the natural and organic sector”. 

She said: “There was an overwhelming feeling throughout the natural health industry that the show should go on this year, with the full support of key and long-standing exhibitors and partners such as Unique Health Products, Global By Nature, Bio Living and others.”

“People are more aware than ever that they need to prioritise their health and hygiene and are grocery shopping with this in mind”

Ormiston said the global challenges of 2020 had given rise to an unprecedented focus on health and well-being, with strong demand for clean-living products.“People are more aware than ever that they need to prioritise their health and hygiene and are grocery shopping with this in mind,” she said. “Consumers are also seeking out products which are clearly labelled, are affordable, safe, sustainable and do the job well”.

Natural advantage
“Retailers are now very interested in products featuring ‘the natural advantage’ as demand in many sectors is strong. It’s become very beneficial for retailers to stock natural and organic products to draw in more customers as opposed to stores offering standard fare.”

Exhibitors this year include leading food brands such as Tea Tonic, Tropeaka, Ceres Organics and Lakanto. Returning will be the Start Up Zone, featuring the most innovative products from emerging brands that launched over the past two years including Koala Black Garlic, Cobram Harvest and Prepear.

The Beauty and Living Zone will also return showcasing what’s new in cosmetics, skin care, personal care as well as home and living products – one of the fastest growing areas within the natural and organic space. This zone will feature key brands including Clover Fields, Weleda, G&M Cosmetics, and Made by Fressko.

The Naturally Good Business Summit will take place on Wednesday 28 May at ICC Sydney.