Food News

Alara harnesses pedal power for King’s Cross food bank initiative

Organic and sustainable food pioneer Alara Wholefoods is harnessing pedal power as part of an initiative to provide free nutritious meals to food banks in central London. 

This month, the company took delivery of a specially adapted e-cargo bike that will operate from the Camley Street Food Hub, which is located at Alara’s factory in King’s Cross. 

Over the last two years Alara has donated over 3000 organic muesli breakfasts each month to local food hubs, including national free meal provider Food For All, which has already distributed over 1.2 million meals this year and recently received a Queen’s Award for Voluntary Service. 

“….there are a lot of hungry people in this area. Being able to play an active part in supporting our community in this very practical way is really important to us.”

From now, the 500g family-size bags of muesli provided by Alara, will be delivered to food banks in the area in an appropriately sustainable way – pedal power, with a little e-assistance (from green electricity). 

The new e-cargo bike sports Alara branding on one side, and Net Zero Food badging on the other, and features a specially designed removable hod to make loading and delivery to busy city-centre food banks more efficient. 

Commenting on the initiative, Alara’s founding director, Alex Smith, said: “As a business we are very embedded in our community here, and during this pandemic we have become acutely aware of just how badly it has affected people. Unfortunately, there are a lot of hungry people in this area. Being able to play an active part in supporting our community in this very practical way is really important to us.”

  • Photo: Alara Wholefoods’ e-cargo bike setting off to distribute free organic breakfasts to local food banks 

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