Alara’s Crispy Fruit Muesli shortlisted for ‘toughest’ awards


Alara’s Crispy Fruit Muesli has been shortlisted in this year’s Nourish Awards, which have been called “the toughest health food awards in the UK”.

The popular line forms part of Alara’s new Net Zero Food range of organic cereals, the first breakfast cereals ever to include an embedded CO2e declaration on-pack.  

An irresistibly crunchy mix, this delicious and nutritious blend features wholegrain flakes from small British organic farms with luscious fruits and wholesome toasted coconut.

Crispy Fruit Muesli is a finalist in the Nourish Awards ‘People’s Vote’, the winners of which will be announced on the 24th September, with the award ceremony hosted by Naomi Devlin – free-from food expert, author and chef tutor at River Cottage.

Consumers will have the opportunity to vote for their favourite products over the summer months via the Nourish Awards website.

The Nourish Awards are judged each year by a panel of nutritionists, food writers and industry movers and shakers. Previous judges have included the business leader and Dragon’s Den star Deborah Meaden and ‘The Medicinal Chef’, Dale Pinnock.