Autumn of immunity: Heading into the office with cold symptoms ‘no longer acceptable’, H&B research finds


Research from UK wellness retailer, Holland & Barrett, highlights changing attitudes to seasonal illnesses as awareness of natural immunity heightens. 

H&B’s new research reveals 69% of workers now say they would mind if a colleague came to the workplace with a cough or cold. This number was just 40% prior to Covid-19 amongst the same group.

And where it was previously considered acceptable – even a badge of honour – to head into the office with seasonal illness symptoms, nearly half (47%) of those surveyed said they are likely to avoid going in with a cough or cold; an increase of 23% on pre-pandemic levels.

Current UK government guidelines say that everyone over the age of five should consider taking a daily supplement of Vitamin D throughout the autumn and winter.

Alex Glover, senior nutritionist at Holland & Barrett, said “Concern for our immune systems has clearly grown in recent times, in no small part due to the pandemic and recent lockdowns. That’s why we’re encouraging the nation to start thinking about taking care of their immunity as the seasons change. In line with government guidelines, we’re calling the first day of Autumn Vit D-Day and are encouraging everybody to look after their immune systems so it can look after you!”

H&B’s research reveals that despite the official guidelines on Vitamin D, almost half (48%) of Brits still do not take a Vitamin D supplement at all, with only 12% saying they now take one much more regularly than they did prior to the start of the pandemic in March 2020.

New store opens at Leicester Fosse Park  

Holland & Barrett the week opened the doors of its new store in the Leicester Fosse Park shopping site in the Midlands, which recently underwent a £168 million refurbishment and extension. H&B’s new store, which will stock around 3,000 lines, is situated in the Food Central area. 

Main image: Holland & Barrett’s recently opened flagship store in Coventry. Holland & Barrett.