Natural and organics standards body NATRUE will launch the first International Day of Natural Cosmetics on 23 November (2023), a global awareness day to promote the benefits – for both people and planet – of “truly natural cosmetics”, and inspire consumers to #choosetruebeauty. The Day will be marked in over 30 countries all around the world.
Commenting on the launch, NATRUE director general, Dr Mark Smith, said: “Beauty nowadays has to be more than skin deep. Ultimately, using products including cosmetics that do not harm our beautiful planet is paramount to us all. Natural and organic cosmetics represent a sustainable option for anyone wanting to protect and promote our natural resources, our oceans, our soils.
“Over 1,600 certified raw materials are approved on our database, to help manufacturers to develop products that are more sustainable – such as certified palm oil to protect endangered habitats – or with lower environmental impact with the use of biodegradable surfactants and without the use of microplastics. At their core, all products carrying the NATRUE Label focus maximal use of renewable ingredients such as plant oils, rather than reliance on ingredients derived from fossil fuels”.
Smith adds: “Consumers are looking for authenticity and beauty brands they can trust. We know from our consumer research that natural cosmetics are perceived by the public as the best long-term choice for us and for the planet. On 23 November, Natural Cosmetics Day will look to highlight some of the many reasons to choose true beauty”.
The International Day of Natural Cosmetics on 23 November will be supported by an extensive social media campaign. Producers, manufacturers, retailers, journalists, beauty professionals, influencers and the general public are being encouraged to get involved by raising awareness of natural beauty benefits via social media.