H&B and Hodmedod’s on the pulse with new range partnership 

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Hodmedod’s has launched a range of ten pulses and grains from British farms as part of Holland & Barrett‘s transformation of its food range. The company says the range partnership is “a fantastic opportunity to make British-grown fava beans, carlin peas and quinoa, along with other pulses and cereals, available more widely and to support more diverse farming.

Hodmedod’s was founded 11 years ago with the aim of getting more British-grown pulses into British kitchens to support diverse sustainable rotations in arable farming and provide good, healthy wholefoods.

Ten years ago British’s traditional pulse crops like fava beans and carlin peas were all but impossible to find in shops. Older varieties of cereals, including emmer and naked barley, were barely grown. Quinoa, lentils and pink Flamingo peas, all new to British farming, weren’t in production on any scale.

The first ten co-branded products will be followed by more wholefoods produced from British arable crops in the coming months.

Holland & Barrett’s food relaunch is being seen as a return to the health store chain’s origins as a grocery store founded in Bishop’s Stortford, Essex, in 1870. The new range of 500 lines is focused on healthy foods and each pack carries a “Plant Points” count of the number of plant species in the product.

Images: Hodmedod/Holland & Barrett

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